Residents of Las Vegas - one of the fastest growing cities in America - are learning that living in the desert means living a bit differently from their prior ways. In particular, a severe water shortage - the worst drought in recorded history - has created a new interest in xeriscaping - landscaping that minimizes water use. In Vegas, that means less grass and more cactus.
The New York Times has a nice 5-minute video on xeriscaping and water conservation in Las Vegas.
The Southern Nevada Water Authority is also finding ways to raise awareness of the water issues, with some clever public service advertisements:
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