The idiocy of designer thirst quenching revealed

Thanks to public pressure from organizations like ThinkOutsidetheBottle, Pepsi Cola will now add this statement to their crystal clear, mountain-scape Aquafina label:

From a public water source

Translation: tap water.

Aquafina isn't the only company charging you 6,000 times more than your local municipality for identical water. Dasani by Coke is also tap water. Other bottled waters aren't much more up front. Poland Spring isn't tap water, but it's not from the actual Poland Spring in Maine, which dried up in 1967. It's well water.

I blogged previously about other side effects of drinking bottled water, from the rising incidence of cavities when kids stop drinking fluoridated tap water to the exorbitant cost. The Natural Resourced Defense Council has more on the lower health quality of bottled water (bacteria?) and the different levels of federal regulation of municipal (lots) and bottled (little) water.