Ultimately, the slow march toward carbon caps and climate gas regulation in the United States is likely to run headlong into American energy habits, particularly where cars are concerned. The Wall Street Journal has an April 5 article entitled "Horsepower Nation," noting that Americans still like a lot of power in their cars, despite the rising cost of gas and greater emissions:
Car makers are getting better at using technology to squeeze out more power without decreasing fuel efficiency. But environmentalists and government regulators criticize the industry for using technology -- such as more sophisticated fuel control systems -- to boost power instead of mileage...A couple thoughts come to mind at this:
...Mike Jackson, chief executive of AutoNation Inc., the nation's largest publicly traded dealership chain, says fuel efficiency has consistently ranked behind cup holders and sound systems in consumer desires over the past 20 years.
- Americans still don't grasp the full extent of the threat of global warming.
- Public policy has to lead the market, since customers simply do not select for climate impact at the point of sale.
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