Why news and money-making don't mix

A fascinating piece on the struggles of CNN to maintain audience and objectivity in the face of partisan volleys from Fox on the right and MSNBC on the left. 

“There are several networks that reside in the cable news category, but only one that reliably delivers the news unbiased,” said Jon Klein, the president of CNN’s domestic network. “We would do ourselves a disservice if we thought that our main competitors were the other so-called cable news networks. They don’t have journalists on in prime time.”

...But [a] veteran CNN correspondent suggested that prime time might demand something more: “It’s not sexy to be in the middle. Klein’s got to make it sexy.”