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Thursday, June 17, 2010

Why don't women buy at Best Buy?

MinnPost: "when it comes to chains, there seems to be a weird gender split. While men go to Best Buy, women go to Target. Burger King is for men; Wendy's is for women. Wal-Mart refers to its generic customer as 'she.'"
Fascinating look at how businesses learn to cater to the opposite gender, and how it can pay off.

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