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Tuesday, June 22, 2010

Spongebob sells Snickers

Study: Cartoon characters attract kids to junk food - CNN.com: "In the study, which is published this week in the journal Pediatrics, Roberto and her colleagues presented 40 children ages 4 to 6 with paired samples of graham crackers, gummy fruit snacks, and baby carrots. Each pair of sample foods was identical down to the clear packaging, except that one of the packages had a sticker of Shrek, Dora the Explorer, or Scooby Doo on it.

Between 50 percent and 55 percent of the children said that the food with the sticker on it tasted better than the same food in the plain package. (The percentage varied with each food.) And between 73 percent and 85 percent selected the food in the character packaging as the one they'd prefer to eat as a snack."

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