tag:blogger.com,1999:blog-12657218.post4950538900131869494..comments2023-10-04T09:29:59.793-05:00Comments on moldybluecheesecurds: Liquor advertising: a note from a cynicjffhttp://www.blogger.com/profile/00744427361658066965noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-12657218.post-66020031063821775182007-05-10T13:30:00.000-05:002007-05-10T13:30:00.000-05:00You write: "This means that the liquor folks have ...You write: "This means that the liquor folks have committed only to advertise to minors relative to their proportion of the population."<BR/><BR/>This is true, but relevant only if the under-21 crowd reads magazines at the same rate as the over-21s.<BR/><BR/>If, say, 85% of all magazine readers are over 21, then requiring 70% of-age readership is a weak criteria and should be criticized. <BR/><BR/>If only 50% of magazine readers are over 21, then 70% is excellent (because a magazine with 70% of-age readership is much higher than average)Anonymousnoreply@blogger.com